Why Appointments are Recommended

by | Aug 14, 2018 | Bridal

Most women have been dreaming about shopping for their wedding gown since childhood. Many brides have spent countless hours binge watching the most exciting shopping experience in the world! So, when it’s finally your turn to find the perfect wedding dress, you’re naturally hoping for a magical and memorable visit too; just like it is on TV!

Excited brides are often surprised that appointments are necessary when gown shopping. We frequently hear, “I only want to preview the bridal shop inventory, so why can’t I just stop in and take a look around?”

Premier bridal boutiques specializing in exquisite designer gowns, take pride in offering exceptional personalized service for every single woman who enters their doors. A day as extraordinary as finding your wedding gown is obviously not a typical shopping excursion! Remember that each bride on the television has a prearranged appointment; she didn’t just stop in to browse.

Bridal gown shopping is completely different from a visit to the mall. This is not an off-the-rack, typical browsing experience. Every wedding gown is a pristine work of art that must be delicately handled. A professional consultant is always needed to assist with carrying and trying on expensive designer dresses.  Preserving the original beaded detailing, beauty and integrity of gorgeous gowns requires meticulous precision; therefore customer handling is kept at a minimum.    Appointments are required to ensure a trained consultant is present, a fitting room is available, and there is adequate space to seat the bride’s entourage comfortably. It is very common for bridal appointments to be made weeks or months in advance. Bridal boutiques staff in response to scheduled appointments. Although the shop may look empty, there is usually an excited bride in the fitting room or on her way over for her appointment.

No small business wants to turn brides away! And, in fairness, priority is given to the bride who planned in advance and made an appointment. We always do our best to accommodate someone who happened to drop-in, but it is very challenging. Bridal shops are faced with this dilemma every time someone walks in to simply “look around.”  When they tell you they are busy, but the boutique looks quiet, please do not feel slighted. The staff simply wants to provide you with superior service and individualized attention to make your once-in-a lifetime experience memorable. Ultimately, the staff wants you to enjoy your time and hopefully find your dream dress, just like on TV!